NaijaTalkTalk- StyleNaija: Eyola’s Brand Adds Colour To Fashion Biz

Eyola
Eyola’s Brand

Established in London in 2008, Eyola Fashion House looks beyond the fleeting fashions of the day, forging a new silhouette and a new system of fashion. At the heart of the fashion house is the hallmark of the brand – its 19th century Victorian heritage – serving beyond a design influence to also become the fundamental ingredient behind Eyola’s brand philosophy.


Eyola's Brand

The nineteenth century was an era that championed innovation, flamboyance, art, invention, philosophy, craftsmanship, the birth of haute couture; all of which the Eyola brand evokes. Akin to the evolution of fashion during the 19th century, Eyola takes a stand for a new era of fashion, liberating women from the constraints of the mass production of luxury goods and readjusting fashion’s bi-annual collections by replacing it with more frequent, smaller, eight-piece capsule collections called ‘Octettes’. The Octette, an homage to the figure-8 (hourglass) silhouette created by Victorian corsets, brings a much needed new perspective on fashion in the same vein as fashion pioneers Charles Worth, Paul Poiret, Gabrielle Chanel, Elsa Schiaparelli.

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Eyola – The Creative Director
Creative Director Eyola trained at renowned fashion houses, including Alexander McQueen, before studying Fashion and Styling at prestigious Italian fashion school Istituto Europeo Di Design where she earned her Master’s degree. Channeling the wealth of skill and craft obtained throughout her educational and vocational journey, Eyola settled on sculpting fabric onto the female form.

Eyola – The Products
Each creation by Eyola is handmade in London, transeasonal and either one-of-a-kind or limited edition to a maximum of eight per style.

EYOLA: Specializes in cocktail dresses, evening gowns, formal wear and modern alternatives to traditional wedding attire – from coloured, mini-dress and skirt suit bridal-wear (for all wedding engagements: the engagement announcement to the wedding dinner, ceremony, reception, anniversary) to outfits for the mother of the bride and wedding guests.
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FEMME DE ROSE: An online boutique with a signature style of sharp British tailoring with a modern flair. Introduces women to an interactive shopping experience designing tailored wardrobe staples to their personal specifications which is handcrafted in London and shipped worldwide (including Nigeria and Ghana).

Eyola’s Private Showroom, Lagos, Nigeria, West Africa
Eyola’s Private Showroom opened on August 8, 2014. The fashion showroom is the first By Appointment and By Invitation Only fashion destination in Lagos. Members are either exclusively invited or selected via a membership application process. Non-members and members alike are invited to visit the showroom without an appointment during our ‘Open House’ every Friday between 1pm to 4pm. We advise customers to give a courtesy call en route to the showroom so that there are no disappointments.

Eyola’s Awards
’Most Promising Designer of the Year’, Africa Fashion International and Arise Magazine’s Africa Fashion Week, Johannesburg South Africa, 2009.
‘Vogue Talents’, Vogue Italia’s Emerging Designers.
Eyola – Daily Times Newspaper Fashion Columnist
Eyola is a resident Fashion Writer at the Daily Times Newspaper {Lagos, Nigeria}. Read her weekly ‘Eyola’s Series of Eight’ column every Tuesdays for Eyola’s perspective on fashion for both fashion lovers and fashion entrepreneurs alike.

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