Supermartng.com, an online grocery and delivery service, has been launched in Lagos.
Supermart enables customers to buy grocery items from various
supermarkets on its website. The fact that customers are shopping from
recognised supermarkets gives them an assurance about the source of what
they are buying.Prior to starting Supermart, the co-founders, Gbolahan Fagbure and Raphael Afaedor were the Chief Operations Officer and Managing Director at the online retailer, Jumia.
Gbolahan said: “We have worked very hard to build a service we believe will add a great deal of convenience to the lives of people who prefer not to spend hours driving between various supermarkets, looking for parking at busy supermarkets and waiting on queues to pay for their shopping.”
According to Raphael, “knowing that customers typically go to multiple supermarkets to complete their grocery shopping led us to develop this service. Supermart allows customers easily add items from the multiple stores into one basket and pay once. For the first time in Nigeria, customers will be able to select when their order is delivered to their homes or offices, which can be in as early as three hours.”
Supermart’s emphasis on providing superior customer service means that its team of personal shoppers who pick items for customer orders are carefully selected and well-trained to ensure they are selecting the freshest of what customers order. At the end of the chain are the delivery drivers who equally go through rigorous training prior to joining. “Our drivers are friendly and will carry your groceries all the way to your doorstep even if you live on the fourth floor of a building with no elevator…they go the extra mile,” said Gbolahan.
To offer this time-saving service, which they estimate saves customers as much as six hours every week, Supermart has partnered with retailers Park ‘n’ Shop & Spar for groceries and every day essential items. Customers can currently shop from the 18,000 items these stores have for sale.
The service will initially be offered in Victoria Island, Ikoyi, Marina and Lekki up to Victoria Garden City (VGC) and subsequently, expand to other parts of the city.
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