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| Adel Skill Trainer |
An
afripreneur in a discussion asked why its difficult for many to start a
business. in the follow up comments, another Afripreneur said, most
don't know how to carry out proper feasibility combined with the immense
challenges of setting up a business here in Africa. That brought up conflicting issues and suggestions on what should be done..
For
us to identify a business need, in most cases (because its not
entirely) we should think of the business opportunity tied to such need
(or even want as its based on Assumption just like a scientific
guessor). When we are bold enough to spend some resources which includes
our time, it will help bring what is called facts for us to see the
full possibility of the business idea or the initial assumption.
The
issue is that most of us tend to work on assumptions and lose a lot of
resources instead of ensuring we have facts, if not even all, but the
critical ones. Losing cautiously is not failure but but winning if we
learn the lessons (facts) to be implemented in our next business
assault.
If
people are to invest in your business, they will be looking for these
facts and pay no attention to assumptions. This is even higher with
those just starting as the risk of succeeding is higher.
We
have countless times advised the lean approach to business which makes
our loses low. Another way to gather facts is to look at people already
doing what you envision as a whole or partly and work for free or
reduced pay to gather on ground knowledge. One advice is for us to learn
to open our mouths to ask questions. My people say, "A bere ona ki
sina", i.e. (He who ask for directions will never miss his way).
less is more and i hope we all get the drift.
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