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| Choosing a Business |
Some
of us have our business(es) already while many more intend to start
one. Some are ready to take the plunge while many are weighing their
options as well as the risk on leaving their current pursuit for the
rough Afripreneurial terrain we have in Nigeria & Africa as a
whole. I agree that we have challenges in Nigeria & Africa, but
everyday, the chances for success some how, some way increases while the
market share may be reducing.
There
are thing we need to know before we move fully into our businesses. Its
very important that we think about it and know that skills matters a
lot. In cases where the business requires multiple skills, please settle
for a partner, learn the ropes, pay someone or outsource. Another thing
is the life-style of an Afripreneur is not that of a celebrity most
especially when you are in the growth phase. We also need to understand
proper financial management. Above all in Nigeria, please know the rules
so that some people will not use your business for breakfast, lunch and
supper.
No
one is going to argue that the operations and clients/customers are not
essential for business success. I personally belief they are the
lifeblood of any business. Concentrating on those two will only make our
businesses exist but if our business is to grow to a world-class level,
PR and marketing becomes essential. We should just find a way to ensure
we are out there.
Not
doing the aforementioned has stagnated and killed many businesses. We
are faced with situations where a business is doing fine and suddenly
after sometime, it starts crumbling. The reason is not far-fetched. A
proverb in my tribe says "a stream that forgets its source will surely
get dry." If you have forgotten the things you did in getting the
customers you have today, you're surely joking with exiting the Spartan
business arena of the Afripreneurs.
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