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| socio-political sphere, economic |
Finally, 2016 is a year with so much uncertainty in the
socio-political sphere, economic and other domain of human existence.
For some, it’s an opportunity
to try something new, while for others, it’s a time to review what
worked or failed with the aim of finding a new strength to start afresh.
Whatever the case, achieving our business goals this year goes beyond
putting in much effort or more capital. It may require a change in
perspective - that is looking at what you have been doing from a
different point of view. According to Albert Einstein, “it is insanity
to do the same thing over and over again and expect a different result.”
Remember
the analogy of the ‘half full, half empty glass’, our perspective about
business influences our thought process as well as the eventual outcome
of our business decisions. If you have given priority to your customers
or competitors, the effect they will have on your business will be
different compared to giving same priority to your product, environment,
employees or even yourself as the boss.
Taking the position of any of
these actors in business automatically changes your view about what and
how decisions are made in your company. The position from which an
object is being viewed matters, so is the position from which you view
your business. How, when and what you focus on at any given time
provides a different meaning and answers to issues regarding your
business.
In
the past year, you may have viewed your business from the perspective
of an entrepreneur who needs to grow his/her business, or a boss who
must ensure that employees hit the target, and achieve company’s
objectives or even as one who wants to meet customers’ needs, it’s time
to change your business perspective of 2015 to accommodate the
uncertainties of 2016.
Try looking at your business from the perspective
of a customer-service expert, an innovator, a project manager etc. This
change of business perspective will provide an entirely different
inspiration and open up new opportunities for your company to explore.
The richness of any business idea is in its ability to consider
different perspectives.
The
New Year provides an opportunity to take important lessons learnt from
last year’s business activities in order to create a new strategy and a
better way to handle things.
The success of your business from year to
year largely depends on your ability to align and adapt your strategy to
the ever changing business environment. Suppose you had a wonderful
previous year, all your goals were achieved and your strategies were on
point, is there still a need to change your business perspective?
Absolutely, yes! It’s just like asking if there is any need for Usain
Bolt to participate in the next Olympic since he has broken every record
in track and field. There is always room to be better than the best in
business.
In
changing your business perspective, you need to start by dealing with
old thoughts. Learn how to play a new role, if you want to assume the
role of a creative director, find out how they think, and how they see
the world around them. By learning the new role, you will begin to
assume that role.
Secondly,
you need to question everything you know/do in business. A simple
question of ‘What if’ can help you have a robust view of a business idea
or activity. If you have been doing something in a particular way, ask
yourself, “What other ways can this be done?” You will be surprised at
new ideas that will surface.
In
all, doing business in the New Year requires a new perspective, and
your perspective should be guided by your most important business goals,
be it short term or long term goals.
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