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| Sure Olowu |
Born in Lagos to a Nigerian father and Jamaican mother, Duro Olowu spent his childhood travelling between Nigeria and Europe. From an early age, his enthusiasm for fashion was inspired by the unexpected mix of fabrics, textures and draping techniques of the clothing worn by the women that surrounded him.
Like his father before him, Olowu studied law in England before returning to Nigeria where he practised for a few years. On his return to London, Olowu pursued his true vocation, a career in fashion, starting his eponymous label at the end of 2004. His first collection was an instant hit with fashion editors and buyers worldwide and an international sell out in its worldwide stockists at the time, including Barneys in New York, Harrods in London and Maria Luisa in Paris.
It featured the now signature “Duro” dress, hailed by both British and American Vogue as the dress of the year in 2005. That same year, he won the ’New Designer of the Year Award’ at the British Fashion Awards, the only designer to have ever done so without a catwalk show.
Olowu was also awarded TopShop’s ‘NEWGEN’ sponsorship for his first three catwalk shows as part of London fashion week beginning in 2007. In 2010 he was named Best International Designer at the African Fashion Awards in South Africa as well as being one of 6 finalists for the Swiss Textiles Award in Zurich.
His curatorial projects “Material” 2012 and “More Material” 2014, at Salon 94 Gallery in New York met with high critical praise by both the art and fashion world cognoscenti, including Roberta Smith of the New York Times, Art forum and American Vogue.
Alluring silhouettes, sharp tailoring, original prints juxtaposed with luxurious vintage fabrics in “off beat” yet harmonious combinations are Olowu’s signature. His enthusiastically reviewed collections are a reflection of Olowu’s interpretation of international chic and joie de vivre, appealing to women who seek timeless modern luxury for urban and resort wear. He lives between London and New York.
Duro Olowu’s work expresses a firm belief in the mix, of the beauty that comes from fusing influences far and wide. An excellent tailor, he hews to classic Western fashion proportions and silhouettes, but uses them as the jumping-off point for combinations of colour and pattern loosely suggestive of the gorgeous tumult of the multi-culti urban cityscape.
This season, he raised the volume on that vibrancy, emphasizing bold graphics and a flashy palette, and threading in globe-trotting details such as kimono shapes, mandarin collars and raffia fringe. The lines of the clothes were elegant—Olowu will never sacrifice flattery of the female form in order to make a conceptual point—but the way they commingled disparate elements carried a strong, if subliminal, message nonetheless.
This was an item-driven collection. Olowu paid particular attention to his trouser cuts, introducing new, cropped shapes, and he heightened the drama of his stock-in-trade dresses by sneaking in volume via hidden pleats. The evening looks were particularly resonant, done in precise yet relaxed shapes that exuded a nonchalant glamour. The assertive colors and patterns gave them a bird of paradise quality: The Olowu woman will be seen. And she will be heard too.
Below are pictures of his spring ’17 collection
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